We incorporated future-forward elements, ensuring the brand's readiness for growth. Born in north-east Argentina, Fluency is a pioneering project in its region, requiring a standout identity to compete nationally. The result was a dynamic and visually complex brand identity that the community proudly embraces, reinforced by a merch-store fostering loyalty. The client's satisfaction was evident as they witnessed their small project evolve into a vibrant, growing community where students now actively contribute to and engage with the brand.